Is Outsourcing Right for Solo and Small Firm Lawyers?
If you own a solo or small law firm, chances are you’ve tossed around the idea of outsourcing. You might even know someone who has used outsourcing to delegate some work… with varying degrees of success. But how can you tell if outsourcing is right for you? The General Idea of Outsourcing The essential idea […]
The Pareto Principle (80/20 Rule) for Lawyers
When you’re first introduced to the Pareto principle, it can sound metaphysical…even magical. But the more you investigate within your own law practice how the Pareto principle applies, the more you’ll discover that this “80/20” thing you’ve heard about? It’s actually legitimate. In this article I want to talk to you about something that isn’t […]
Should Law Firms Advertise on Radio?
As the digital world shifts and expands, should law firms advertise on radio? It’s no secret that modern consumers favor digital over traditional forms of media. For the most part, smartphones and televisions have taken the place of radios and newspapers in the home. Personal digital media consumption rates have grown considerably in recent years, […]
Content Strategy for Law Firms
Brands, businesses, and even small influencers have one huge misconception: to grow, all you need to do is pump out relevant content, and a lot of it. Growth and consistency are important. But there has to be a method to the madness, or else you’re creating content for the sake of creating content; not […]
SEO and the Google Business Model
As it’s increasingly relevant in today’s marketing, we want to revisit a topic we discussed a few years ago on our Youtube channel: SEO and the Google business model. The modern era of the internet offers online access to nearly unlimited information. It seems every search input yields countless results. Ranking high on the Google search page can […]
7 Ways for Law Firms to Appeal to Younger Audiences
As many know, identifying the wants and needs of your target client is pivotal in marketing. For law firms of the past, this meant catering to an older demographic. As times change, though, law firms are starting to reach out to younger audiences. This may sound like marketing 101–but with an evolving consumer market, many […]
4 Ways Your Law Firm Can Use LinkedIn to Gain Referrals
Did you know that your most powerful tool to gain referrals could be your law firm LinkedIn account? Chances are you have relied on traditional means of gaining referrals in the past, whether through in-person networking or online research you’ve conducted yourself. These methods are tried and true–there is no denying that they produce results. […]
How Law Firms Can Use Humor in Marketing
Humor is abundant in today’s advertising. Brands and businesses look for ways to be relatable to consumers, and to make their products or services memorable and desirable. What better way to convince someone that your services are worth their time and money than a good laugh? You may be wondering how you can incorporate humor […]
How Every Law Firm Should Do Performance Evaluations
If you own a law firm, you’ve probably thought about doing performance evaluations. Maybe you’ve done them on an intermittent basis. In that case, well done. Or maybe you used to conduct performance reviews every quarter…five years ago. Sound familiar? The fact is that most performance review systems are not designed for small businesses. Some […]
Is Law Firm Television Advertising For You?
Since its beginning, the landscape of television advertising has changed drastically. The last decade alone has seen a complete change in how and where we consume media. The first step to a successful marketing strategy is to reach as large of an audience as possible. Does television still have the capacity to provide you with […]
10 TikTok Tips for Lawyers
Is TikTok a good place for lawyers to market content? TikTok is a social media platform focused around creating, watching, and sharing short-form videos. It revolves around a “For You” page: an endless stream of videos personalized to individual users by the TikTok algorithm. You can watch what you like, skip what you don’t like, and […]
How Law Firms Should Do Social Media Giveaways
Thinking of fun, easy ways to boost engagement and increase your law firm’s following? Look no further than a law firm social media giveaway. Whether you’ve already established your firm’s online presence or are just starting a new marketing campaign, doing a social media giveaway is a fun, fast, and effective way to generate new […]
