First and foremost – thank you! We are truly grateful for all the tremendous support, excellent resources, ongoing education, generous mentions in the GLM Journal, and for all the hard work you and your team put into the end-of-year Summit that we all benefit from. One-by-one, we are chipping away at all the powerful programs you have laid out for us. Most recently, I rolled out our “VIP Client Appreciation Program” and it has blown up. In the first month, we had 135 households (174 individuals) sign up and we currently have 315 households (441 individuals)! I am preparing for a second mailing to past clients who have not received the invite yet. My goal is to strengthen existing relationships, develop repeat business, cross-sell in all six practice areas, and in turn, make our VIPs our biggest evangelists. We are already getting business from the VIP program, old clients are coming back into the fold, the invitation served as a reminder to call us for new matters, and our VIPs have been referring business to us. It’s been a win-win for us and our clients.

Ben Glass

Ben is a nationally recognized expert in attorney marketing and the owner of Great Legal Marketing.

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